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№1147 Executive/managerial position in corporate/government/professional/industry/NGO/ media/community relations, CSR, corporate sustainability projects in a foreign company, marketing consumer products in Russia.
Продажи

RESUME

Objective

To apply for an executive/managerial position in corporate/government/professional/industry/NGO/ media/community relations, CSR, corporate sustainability projects in a foreign company, marketing consumer products in Russia.

 

Education

1991-1994

Graduate student, University of Northern Iowa (Iowa, USA). Master’s degree.

1983-1989

Student, the Russian State Pedagogical University (St.Petersburg, Russia).

Graduated cum laude.

Trainings

2013

 

Corporate sustainability issues in retail trade companies (Ernst@Young).

2012

RFID technology in retail sales, “store of the future” (Rosnano), electronic circulation of documents, minimization of losses of goods (TPP RF).

2011

Corporate culture. Work of Russian public companies with governmental bodies, Moscow, Russia (Moscow Government).

2010

Antimonopoly regulations in retail sales, Moscow, Russia.

2009

Media/PR training (Abbott headquarters, CNN) Chicago, USA.

2009

IV annual GR conference “New opportunities for expansion of interaction of the business with the state”, Moscow, Russia.

2008

Strategic lobbying: practice and technologies, RSPP.

1997-2007

Procter&Gamble training courses on PR, media/community/professional relations, presentation skills, people and communication skills, building brand franchises, copy, direct to consumer copy, employee work and development, implementing business initiatives, sales and operations planning, project management, time management, creative and logical thinking, individual effectiveness, financial management, business conduct principles, team effectiveness and others.

2007

Corporate trainer on Time Management.

Corporate communications training at P&G center, Liverpool, UK.

2006

Practice at P&G corporate Headquarters, Cincinnati, USA.

2005

Media/PR training at P&G European center, Frankfurt, Germany.

1995-1997

Tambrands seminars on marketing, management and finance.

1995

Practice at Tambrands corporate R&D center, Palmer, USA.

 

Work Experience

February 2010 –

September

2013

Head of projects on work with government and non-commercial organizations, Department of Corporate Relations, X5 Retail Group.

Key responsibility is work with industry associations (ACORT, Russian Chamber of Commerce and Industry, Russian Union of Industrialists and Intrepreneurs, IRT, ECR-Rus, MIBA, Russian Association of Franchising, Greenpeace, WWF, Association of internet trade companies, governmental bodies (MinPromTorg, MinEconomDevelopment, RosPotrebNadzor, Moscow Government, Moscow Oblast Government, regional governments), State Duma, Federal Antimonopoly Committee, commercial organizations (Rosnano, Tetra Pak, Coca-Cola, Baltica, others). Key objectives of work:

  • Proactive monitoring and influencing the acting legislation affecting the company business, as well as the legislation under development, both federal and regional.
  • Representing X5 in work with external organizations listed above.
  • Liaison with key experts, industry representatives, regulatory authorities, governmental bodies and opinion leaders.
  • External relations support of work of company business units and external projects.
    • Corporate image building projects.
    • Environmental protection projects. Ecological development of retail formats.
    • Start of sales of goods in X5 stores against the social card of a Muscovite.
  • Permission of day delivery of goods to Moscow stores by heavy trucks. GR support of X5 logistics in Moscow and Sochi.
    • Prevention of and response to external crises situations.
    • GR support of company regional expansion.

 

May 2009 – October 2009

GR (75%)/PR (25%) Director, Abbott Laboratories. Work with federal/regional governmental bodies, industry associations, professional bodies, GR and PR agencies. Responsible for corporate, GR/PR support of start-up projects (launch of medical and pediatric nutrition products in Russia), corporate communication, corporate social responsibility projects, identification of opportunities in legislation, lobbying efforts. Report to country GM, corporate headquarters (Chicago, Washington D.C.).

 

April 2008 – May 2009

GR manager, M.Video. Key responsibility is work with governmental bodies (MinPromTorg, MinEconomDevelopment, RosPotrebNadzor, State Duma, Federal Antimonopoly Committee, others) and industry associations - RATEK, ACORT, Russian Chamber of Commerce and Industry. Involved in PR, corporate relations and social responsibility projects. Worked directly with President and owner of M.Video A.Tynkovan.

 

November 2007 – February 2008

January 2006 – September 2007

Group Brand manager, Bayer. Responsible for all aspects of marketing support for children vitamins (Biovital) and skin care (Bepanthen) products distributed by Bayer in Russia. Management of the advertisement budget (€ 1 000 000).

 

External Relations manager, Procter & Gamble, perfumery-cosmetic products - Pantene, Shamtu, Head & Shoulders, Clairol Herbal Essences, Wash&Go, Wella, Londa, Olay, Camay, Safeguard, Secret, Old Spice, Gillette.

Responsibilities

  • Development and execution of communication – TV copies, print, PR, corporate/products Internet sites, trade marketing communication, POS, Consumer Services hotline, training of marketing and sales managers on products and communication, training of product consultants and promoters, product trainings to customers.
  • Corporate communication, corporate relations, community relations, sponsorships, charities, donations.
  • Tenders for qualification of suppliers - PR/marketing agencies, scientific centers, technical facilities, etc.
  • Product and consumer research, support of product development, concept development, price models, distribution, determination of target audiences and communication channels.
  • Organization and participation of P&G in exhibitions, congresses, seminars, fairs. Development and delivery of presentations at these events.
  • Monitoring/lobbying development of regulations affecting P&G products and activities. Identification and realization of business opportunities in existing legislation.
  • Liaison with key scientific experts, regulatory authorities and opinion leaders.
  • Participation in activities of industry associations (APCoHM, AmCham, Moscow International Business Association), Governmental bodies (Ministry of Economy and Trade, Finance, Health, RosPotrebNadzor, RosZdravNadzor others), expert institutions, media and PR agencies.
  • Cooperation with scientific community to obtain independent confirmation of product performance claims (endorsements).
  • Management/prevention of complaints of customers, consumers and authorities.
  • Four subordinates, 6 contractors, overall responsibility for external relations support of P&G Beauty Care business in Russia.
  • Management of the departmental budget (< $500 000 per FY).

1998 –

January

2006

External Relations manager, Procter & Gamble, paper products: Feminine Care (Always, Tampax, Alldays, Discreet, Naturella), Baby Care (Pampers diapers, Pampers wipes), Tissues and Towels (Tempo).

Responsibilities:

Development and execution of communication – TV copies, print, PR, corporate/products Internet sites, trade marketing communication, POS, Consumer Services hotline, training of marketing and sales managers on products and communication, training of product consultants and promoters, product trainings to customers.

Corporate communication, corporate relations, community relations, sponsorships, charities, donations.

Tenders for qualification of suppliers - PR/marketing agencies, scientific centers, technical facilities, etc.

Work with federal/regional governmental bodies, industry associations, professional bodies and GR agencies.

Coordinate professional, regulatory, technical, point of marketing entry projects on paper products in Central and Eastern Europe, Middle East and Africa.

17 direct reports working in 8 Russian and 3 Ukrainian cities. Overall responsibility for ER support of P&G Paper business in Russian Federation.

Management of the departmental budget (< $700 000 per FY).

Aug. 97 - Nov. 98

Associate brand manager, Procter & Gamble. Responsibility for all marketing projects, Tampax, including advertisement, programs for consumers and professionals, PR, distribution. Management of the advertisement budget (< $ 1 000 000 per FY).

 

Aug. 96 - Jul. 97

Marketing manager, Tambrands, Moscow. Launched in Russia and was responsible for all aspects of marketing support for hygienic (Veet), food (Twinings) and personal hygiene (Durex) brands distributed by Tambrands in Russia. Designed and executed medical, education and PR programs for Tampax. Management of the advertisement budget (< $ 2 000 000 per FY). Moved to P&G due to the acquisition of Tampax by P&G.

 

Nov. 94 - Jul. 96

CIS BTL manager, Tambrands, St.Petersburg.

Organized and coordinated Tampax medical, research, professional and educational programs, handled PR, consumer promotions, brand and corporate communication etc. Managed a team of 17 subordinates in Russia, Ukraine and Belarus. Moved to Moscow due to the transfer of St.Petersburg Tambrands Head office to Moscow.

 

 

Additional information

 

Married, 48, have one child, Russian citizen, permanent resident of Moscow, Russia. English-speaking, experienced Microsoft office/Lotus Notes/Outlook/ Intranet/Garant/Consultant+ user. Have a driver’s license. Punctual, honest, loyal, independent, demanding, creative, prefer challenging work that assumes responsibility, enjoy working with people, accurate with documents, attentive to details. Prefer business delegation in people management with win/win approach. Equally effective at working both individually and as a team player. Can travel extensively.

 

Career expectations: interested in a long-term employment with the responsibility of representing the company to external stakeholders in the specified above areas.  Fully transparent and legally legitimate approach. Sufficient resources including managerial accessibility and support, budget, decision making authority, team and administrative support. Can start immediately. Relocation within Russia or abroad can be considered.

 

Key compensation package expectations:

  • White salary, the figure highly depends on the level and scopes of responsibilities.

Consider offers from 200 000 roubles (base monthly salary).

  • Annual bonus 50% of annual base salary depending on business results;
  • Good medical insurance ideally including family members;
  • Paid mobile communication and business travel including local trips;
  • Company stock option plan is a plus.